The Short Answer

I’m a YouTuber, entrepreneur, and educator who built a multi-seven-figure digital business from nothing. I’ve spent 15 years on YouTube, built hundreds of channels, made millions, traveled the world, acquired multiple passports, and—even after deleting all my videos—my brands still earn every day because of the systems behind them.

Where I Come From

I was born in a Brazilian favela. Think cramped brick walls with roughcast plaster, a red concrete floor that stayed cool even at noon, a hallway that smelled like frying oil, stray dogs barking through the night—sometimes with gunshots in the background.

My parents weren’t around. I was raised by aunts, uncles, grandparents, and whoever could watch me that week.

As a kid, my dream was basic: a decent job, a car, a home. Not “escape the 9–5.” Not “get rich.” Just enough to pay bills and eat. Some days lunch was rice and potatoes; dinner often wasn’t an option. I remember being told I couldn’t eat meat because it was “reserved” for others. I remember the buzzing lightbulb in my small, humid bedroom—clothes drying in the corner—and me, staring at a crack in the floor asking, “Why me? What did I do wrong?”

(Age 13)

At 13, living with my two closest cousins, we made a promise: we were going to change our lives. One wanted to be an international model, the other a singer. I tried singing too—but it wasn’t me.

(Age 14–15)

At 14, I decided to become a YouTuber. I posted my first video from a broken laptop I’d bought with money from a half-minimum-wage job for minors in Brazil (Pró Cerrado). I didn’t even know you could make money on YouTube. I just knew I wanted to build something online.

One video hit 120,000 views. Because of that, my channel was monetized. A few weeks later, Google mailed me to confirm my address and set up AdSense. Then a check arrived: $116.

For a kid in a Brazilian slum—when the U.S. dollar was worth five times our currency—that was life-changing. I kept that letter as a trophy for years. It proved I wasn’t crazy. Opportunity was real.

I quit school at 15 to pursue entrepreneurship.

(Teen Years → Early 20s)

I went all-in on learning: content, lighting, speaking on camera, marketing, funnels, sales.

By 15, I launched my first real business—importing airsoft guns from China and selling them in Facebook groups. It ran for years and then failed. The market got saturated, and I didn’t have the experience to iterate fast enough. That failure sent me back to zero—and back to studying.

The Lesson That Changed Everything

I realized you can’t build a modern business without content or a personal brand. Attention is the asset that multiplies every other asset. So I restarted my YouTube presence from scratch with a clear plan: create consistent, valuable content, build a brand people remember, and attach ethical monetization.

(2022)

In 2022, I was in the U.S. I called my dad in the U.K. and said, “I’ll make $5,000 per month by year’s end.” He laughed. He didn’t even respond—just laughed.

I used that as fuel.

I launched the Mr. Reis channel in June. Here’s what happened next:

• July: $255

• August: $750

• September: $10,000 (I had $1,000 left and a $2,500 LA rent due; two videos blew up.)

• October: $25,000

• November: $32,000

• December: $55,000+

That momentum compounded into a brand and business that changed my life.

What I Built After That

Over the years, I’ve built and advised hundreds of channels, created multiple income streams, and grown communities and products around my work. I eventually deleted all my YouTube videos and still earn every day—because the underlying assets (brand, audience relationships, products, systems) continue working.

The Smart Stack System (How I Operate)

People ask for the “secret.” There’s no magic—just a simple framework I teach and use:

1. Content Engine – Make things people actually want to watch. Earn attention, repeatedly.

2. Brand & Email List – Be memorable and reachable. Don’t rely on algorithms alone.

3. Monetization Model – Convert value into revenue (products, services, affiliates, sponsors).

This is how I went from a broken laptop in a favela—with no English and no connections—to real freedom. It’s not a get-rich-quick trick. It’s the repeatable structure behind every serious digital business.

What I Stand For

• Ownership over algorithms. Platforms change; systems endure.

• Education over hype. Teach first. Let results follow effort.

• Respect for the audience. No shortcuts. No scams. Real value compounding over time.

• Proof through execution. I did it first. Then I taught it.

Why I Tell This Story

Because somewhere there’s a kid staring at a cracked floor under a buzzing lightbulb, convinced life already chose for them. It didn’t.

I’m not special. I was relentless—and I had a system.